Anthony Alvarez, AIFD, CCF
Anthony is an avowed design junkie, frequently taking inspirations for his floral creations from fashion, sculpture, painting and his favorite architecture. Tony, as he is known to his friends has a formal education from Cal Poly San Luis Obispo in Ornamental Horticulture. He brings this training and nearly thirty years of experience working in many facets of the floral industry to work every day. Tony has a teaching credential from the Ikenobo School of Ikebana and credits this art form with his ability to reduce a design to its essence with respect to negative space, line and focal emphasis.
Tony and his wife Debbie Alvarez AIFD are co-owners of a successful wedding and special event business called Floral Phenomenon based in Ventura, California. Tony also serves on the board of directors for the California State Floral Association and is a past president and presenter for the group. He is a founding member of the California Certified Florist (CCF) program which seeks to educate florists in design basics and nomenclature and is one of the first state organizations to be recognized as an accredited educational pathway provider for AIFD candidates. Tony is passionate about design education and is also a member of the 358 Design team based in Vancouver, BC. Members of this talented international group routinely present design programs and create memorable floral events all over North America and Asia.