CSFA Presents….
The Poetics of Space
An Architechtural Approach to Designing with Flowers and Plant Material
“Space the final frontier” – well this expression rings true for contemporary floristry too! Undervalued as a design tool, creating space can make or break your design business by adding dimension and depth to an otherwise static display of flowers. In this advanced* floral design workshop we will explore the possibilities of using architectural elements as departure point and inspiration for creating memorable floral art. Learn how to create volume within a design while showcasing the beauty of individual blooms. Tips for providing a larger display for your client’s budget, while often using fewer flowers and plant material will also be discussed.
Come and learn some new design techniques and expand your creativity in new, exciting ways.
Where: Shinoda Design Center, 601 W. Dyer Road, Santa Ana, CA 92707
When: Saturday, April 12, 2014 from 9:00 to 3:00Pre-register by calling the California State Floral Association Office. (916) 448-5266 Cost:
$125 Current CSFA Members
$135 non-CSFA members
*Prerequisites for this class:
Attendees should have a working knowledge of floral design basics, tools and mechanics as well as a familiarity of design principles and elements as they apply to retail floristry. CSFA Continuing Education Credits and a certificate of completion will be given to attendees as well as CEU’s for those AIFD members.
About the Instructors:
Tony Alvarez AIFD, CCF, EMC and Debbie Alvarez AIFD, CCF bring years of teaching and retail floristry experience to every project they tackle. Both have backgrounds in ornamental horticulture from Cal Poly, San Luis Obispo and are partners in a successful weddings/event design business. Tony recently completed the third phase of a rigorous European Master Certification (EMC) in Bruges, Belgium under the direction of European master designer Tomas De Bruyne. Tony and Debbie are on the board of directors for the California State Floral Association and frequently teach design classes for the group.
Tool List: Please bring your tool box with you. In addition to your everyday design tools you might want to bring a pair of leather gloves, hammer, round nosed jewelry pliers, wire cutters, notebook / sketch pad, pen (gel roller tip is preferable), and sack lunch.