I went out on the floor the other day to catch our designers in the act of setting up a Christmas endcap. One problem: camera was out of batteries. So unfortunately I couldn’t get any pictures of them in the design process, but I did take some pictures of their handiwork a little later.
Christmas time is here
I can’t get over how detailed the endcaps are. There’s the papering of the back, the decorations running up the four corners of the endcaps, and even the tops. It’s really nice to look at our professionally designed endcaps (as the pro designers out there already know) because our designers know how to create an attractive display without making it too busy, too plain, too empty, or too confusing. Sometimes I’m lucky enough to stumble upon an attractive looking layout, but our designers actually know why that is attractive or what about it is particularly eye catching. Since my first question is usually, ‘what color is this again?’, I think I’ll leave the endcap design to the pros. Luckily, we have some good ones working at Shinodas.
I’ll be posting more pictures as they come in. Christmas is a really exciting time for us at Shinoda’s, and the Christmas endcaps are part of what makes Shinoda’s, Shinoda’s. Hopefully the photos can do them some justice, although they’re really best viewed in person.
