It’s Showtime! Sunday 09/17/17 Matt Wood, AIFD will be custom designing throughout the day. Come learn some of the latest design tips and see our new products with fresh & silk flowers at our Free Fall/Christmas Design Show. Matt will show the step by step process to create amazing holiday designs. You will see several arrangements throughout the day, so come anytime 9am-3pm. We look forward to seeing you! Show Details
MATT WOOD, AIFD
Born and raised in a small town in Mississippi, Matt Wood, AFID has long been inspired by the lush natural scenery and rich graceful heritage of America’s Southern states. He is particularly moved by the seasons of the year, which mark not only the glorious changes in the physical world but moments of our lives as well. To talk with Matt, one soon learns that his personal mission has long been to bring the field of permanent botanical into a new light…. For individuals to see them as another way to express a love of the flora and fauna that surround each of us.
Matt is an exceptional designer, his incredible sense of color and texture, combined with his ability to breathe life into the same permanent botanicals he spends so much of his time creating in factories around the world is simply unparallel… When designing, he gently turns the flower’s head to face the light source and flexes the leaves as if they have just received a long, cool drink of fresh water. All these special touches result in floral designs that may fool even the most avid of gardeners.
Matt is Creative Director for Winward International, the premiere manufacturer and distributor of handmade permanent botanicals and seasonal décor and lives in the San Francisco Bay Area.
